The Academy
Lil’ Johnny’s Motorcycle Academy is a Calgary-based motorcycle academy that safely prepares individuals for a long and enjoyable riding career.
The Founder and Chief Instructor John Jenkins is dedicated to ensuring that every rider – new or seasoned – is fully equipped with all the skills necessary and preparing them for real life road, street and traffic conditions.
LJMA has been around for over 26 years now. The school was intially started by a couple of police officers, through the local Harley-Davidson dealership. From there LJMA has grown to become the highest-rated and most popular motorcycle training school in all of Calgary, Alberta.
John firmly believes that his students deserve the very best training and support while learning how to safely operate a motorcycle.
The Problem
Before working with Devante Group, they were running some paid Google ad campaigns. Their marketing efforts were not measurable, nor were they converting as much of their online traffic into leads as they should be.
Most importantly, their online presence and reputation wasn’t truly reflecting their charisma, tenure, or the immense value they brought to all their students.
If left unfixed, the academy was sure to stay as it was: being fully booked only 1-2 weeks out.
The Solution
After meeting with the John Jenkins, Devante Group uncovered the key problems, identified growth opportunities, and implemented strategies and tactics that led to exponential year-over-year growth.
Devante Group helped LJMA with:
- A revamped & redesigned website that started generating more monthly conversions (phone calls and leads) than ever before
- A fully automated back-end system to track leads, automate reminders, scheduling, payments, and more
- Improved Google Ads campaigns
- Reputation management campaigns
- Marketing & sales automation to improve follow-ups, engagement, and nurture more leads
The Results
- Went from booking 1-2 weeks out, to being fully booked 6+ weeks out
- 122% Increase in Year-Over-Year Revenue
- Went from #50+ to #3 on Google Search + Google Maps
- Expanded to a bigger training facility
Client Feedback
I cannot say enough good about The Devante Group and Aadil specifically - and how they have taken my business to the next level.
"So it’s been about a month since we went live with the website. All I can say is WOW! I really should have done this years ago. Aadil and his team have hit this one out of the park. The things they did to enhance the appearance and functionality of my website far surpassed any expectations I could have set out at the beginning. I might be a little weird, but I find myself scrolling through the pages in awe almost every day. Never in a million years could I have produced something so sound and complete as this. To say I am over excited is an understatement.
Now moving on over the past 2 weeks, Aadil and his team managed to take my pen and paper method of bookings and move them into the 21st century! We are fully automated with bookings being completed directly from the website, payments taken and directly deposited into my bank account, to students picking their dates and times to enroll into class. The whole process has shaved numerous hours from my previous structure. Aadil and his team made sure every “’T” was crossed and “I” dotted before going live and even went as far as making the smallest changes to enhance the functionality of the website and custom built automation.
We also signed up for their new software - Maven HQ. Within the first 2 weeks of installing it on the website, we got a bunch of new inquiries coming in from people that needed some questions answered before making a decision. This has been a game-changer alone because before using Maven HQ, people either booked or left the website. Now we're getting more conversations from interested people and more bookings as a result. Maven HQ has also made it easy to get more reviews and build our online reputation! The dashboard they built out and provided us with has made life easier (to say the least). We're able to manage bookings, appointments, leads, conversations, and so much more - pretty much the whole back end of the business - all from one place. On top of that, it's made review generation and reputation management for our business a breeze! A strong online reputation really matters when it comes to positioning yourself effectively as THE choice in your market - and Maven HQ by Devante Group is the perfect tool to achieve that.
I cannot say enough good about The Devante Group and Aadil specifically, and how they have taken my business to the next level. When I look at what my competitors are doing, I can only sit back and smile! They say a business without a sign is a sign of no business. Well, a business without a professional website can be found in the second category as well. I believe this will be a complete game changer for me and my competitors when they get around to snooping on what I am doing!!"
