Due to the client’s request for privacy, we have redacted any personally identifiable information.
Background
The client is a Canadian-based cosmetology school that provides diploma programs for hairstyling, barbering, medical esthetics, massage therapy, and more.
Before working with Devante Group, they had an in-house marketing team that wasn’t delivering the growth the ownership group was after.
After meeting with the ownership group and the marketing team, Devante Group uncovered the key problems, identified growth opportunities, and implemented strategies and tactics that led to a record year.
The Problem
- No clear marketing direction or systems to generate demand consistently & predictably
- Lack of a strong online reputation
- No scalable demand-generation infrastructure (ad campaigns, funnels, automation, etc) that predictably generated qualified sales appointments on autopilot
The Risk
- If left unfixed, they would lose market share to competitors that were expanding
The Solution
- We built out their entire Demand Generation Framework
- We implemented a strong reputation growth strategy
- We implemented highly targeted ad campaigns
- We implemented marketing and sales automation
- We trained their sales (admissions) team to improve closing rates
The Results
- 60% Increase in 5 Star Reviews
- 3042 New Leads Generated
- 500% More Sales Qualified Appointments Booked
- 133 New Students (from our campaigns)
- 5161% ROI on Marketing Spend
- 83.33% Increase in Year-Over-Year Revenue
- $1.5M in New Revenue Generated
