Published by:
The Devante Group

Cosmetology School Generates $1.5M in New Revenue Within 10 Months

Due to the client’s request for privacy, we have redacted any personally identifiable information.

Background

The client is a Canadian-based cosmetology school that provides diploma programs for hairstyling, barbering, medical esthetics, massage therapy, and more.

Before working with Devante Group, they had an in-house marketing team that wasn’t delivering the growth the ownership group was after.

After meeting with the ownership group and the marketing team, Devante Group uncovered the key problems, identified growth opportunities, and implemented strategies and tactics that led to a record year.

The Problem

No clear marketing direction or systems to generate demand consistently & predictably
Lack of a strong online reputation
No scalable demand-generation infrastructure (ad campaigns, funnels, automation, etc) that predictably generated qualified sales appointments on autopilot

The Risk

If left unfixed, they would lose market share to competitors that were expanding

The Solution

We built out their entire Demand Generation Framework
We implemented a strong reputation growth strategy
We implemented highly targeted ad campaigns
We implemented marketing and sales automation
We trained their sales (admissions) team to improve closing rates

The Results

60% Increase in 5 Star Reviews
3042 New Leads Generated
500% More Sales Qualified Appointments Booked
133 New Students (from our campaigns)
5161% ROI on Marketing Spend
83.33% Increase in Year-Over-Year Revenue
$1.5M in New Revenue Generated

What's your main goal today?

Whenever you’re ready to start scaling, here are 3 ways we can help you grow your business:

1. Scale faster with a highly experienced Fractional CMO.

If you’re stuck running your marketing department and are getting tired of seeing your marketing in the red, it may be time to bring on experienced marketing leadership.

A highly experienced Fractional CMO can make marketing profitable, build your in-house marketing team, and turn marketing into a profit-center. All while increasing company valuation.

Book a FREE Intro Call and learn how you can leverage a part-time resource in your company while getting full-time results — all without the C-Suite price tag.

2. Generate demand and become the obvious choice.

If you need help with implementation and tactical execution, book a FREE Intro Call and discover how our Demand Generation services can help your company generate more qualified leads, appointments, and signups.

From paid ads to SEO, content marketing to lead generation, email marketing to SMS marketing and more, Devante Group’s Demand Generation services are custom tailored to your company’s challenges, needs, and goals.

During your FREE Intro Call, one of our growth experts will understand your current marketing challenges and then suggest practical tactics to double your qualified leads faster than ever.

3. If you know another marketer, CMO, or CEO who'd enjoy reading this page...

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Devante Group

Aadil Devante has generated over $22 million dollars in revenue for clients since founding Devante Group in 2016. As a Fractional CMO, he helps B2B SaaS companies and established service businesses make marketing profitable. Aadil is an avid investor, advisor, serial entrepreneur, 2x SaaS Founder, and growth specialist that's passionate about educating and impacting entrepreneurs around the world. In his spare time, he manages three other startups he founded, and enjoys skydiving, riding motorcycles, and boxing.